Strauss and howe millennial age range12/7/2023 In 1993, Advertising Age was credited with creating the term 'Generation Y.' Strauss and Howe used the term Millennials' because the members of the generation did not want to be associated with their predecessors, Generation X. For readers not interested in university trends and administration, I would recommend simply reading Part One of this book, which focuses on the general generational premise. Millennials simply refers to the generation who came of age during the 2000 millennium. Ultiamtely, Millennials Go to College is a bit focused for the average reader, but it serves as an excellent, user-friendly introduction to not only the Millennial generation, but also the Generations concept. Howe and Strauss explained the increased optimism and. Millennials were considered special since birth, and generally more sheltered and therefore, they were shielded from failures and the general hardships of childhood (Donohue, 2012). Strauss and Howe argue that, because this generational cohort is inherently different, it must be treated differently by university administrators and faculty- lest they suffer backlash or loss of prestige and interest. The answer to how millennials become confident lies in the manner in which this generation grew up. Millennials Go to College discusses the implications of this generation entering university grounds. Today's manifestation of the Civic generation is what authors Neil Howe and William Strauss call the Millennial generation, and what many others refer to as Generation Y. Millennials focuses on one of these cohorts in particular- the Civic generation. Millennials Go to College is a continuation of the theory presented in Generations- that the United States has seen four repeating general cohorts since its inception, and that these cohorts have a significant impact on national trends. William Strauss and Neil Howe originally coined the term Millennial Generation in 1991 and wrote the pioneering book on this generation, Millennials Rising, in 2000.They are also the authors of Generations: The History of Americas Future and 13th-GEN, and write and lecture frequently on generational issues.
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